Powering the shift from broadcast to conversation

Pendula is a next-generation marketing automation platform that connects directly to your existing systems of customer record.

By combining conversations with all the marketing capabilities you already love, Pendula has enabled the new customer experience.

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Drag & drop customer journey builder

Create scalable, multi-channel conversations and automated workflows with our intuitive journey builder.

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Two-way conversations

Send and receive messages on the channels that your customers prefer.

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Leverage your customer data from multiple sources

Create in-flow splits, and segment your customer base to get granular control over who gets what, and when.


Full visibility and tracking through the customer journey

See every interaction from high-level journey stats to individual experiences and messages.