Next-gen Customer Engagement

Unify any data, orchestrate journeys, and engage across channels with Pendula’s all‑in‑one customer engagement platform.

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Powering engagement for leading brands

Engage smarter, scale faster.

Modern customers want conversations, not broadcasts. With Pendula, you’re able to sync your tools and data in minutes to build journeys powered by AI and real-time insights, so you can deliver experiences that convert and retain.

As a leading customer engagement platform, Pendula empowers marketing and CX teams to create frictionless, two-way conversations that feel personal and deliver results. Whether you're managing high-volume campaigns or critical service updates, Pendula ensures every interaction is timely, relevant and scalable. Our platform turns fragmented data into orchestrated journeys that drive loyalty and reduce churn — all from one central engagement hub.

AI AGENTS

integrations

multi-channel messaging

journey orchestration

ai decisioning

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Agentic AI

Supercharge your business with AI Agents

Delivering personalised, predictive, and scalable experiences, Pendula AI Agents transform how your teams connect with customers 24/7. Whether responding to enquiries or recommending the next best action, AI Agents work within Pendula’s customer engagement platform to automate human-like interactions across channels — improving outcomes without increasing overhead.

AI AGENTS

Limitless Integrations

Break down data silos and build next-level user journeys

Build meaningful conversations with your customers, where they're at. Limitless access to relevant data points provides enriched context. With our Workflow Studio, teams can design, test and launch dynamic customer journeys in just a few clicks. Every workflow connects seamlessly to your CRM, billing systems or other data sources, ensuring no message is sent without the full context. It’s smart automation made simple, designed to enhance customer lifetime value with every step.

integrations hub

Multi-channel Messaging

Engage customers their way, across any channel

Design intelligent and adaptive two-way communications with individual customers, at scale for unsurpassed relationships and lifelong loyalty. Our Engagement Hub makes this possible by unifying all communication touchpoints, from SMS and email to WhatsApp and push notifications, into one powerful interface. Customers no longer have to repeat themselves or switch channels to get what they need. Every interaction feels joined up, seamless and highly personalised.

engagement hub

Journey Orchestration

Automate conversations with a no-code builder made for marketers

The only limits to better customer journeys should be the boundaries of your creative thinking. Drag and drop integrations, channels and data to build in minutes, not months. Using our intuitive Workflow Studio, you can turn ideas into live experiences faster than ever. No developers required. Create branching logic, condition-based messaging and time-sensitive prompts to deliver the right message, at the right moment, every time.

experience & Workflow studio

Pendula AI

Real-time decisions, for real-time results

Tired of slow, costly decision-making? Pendula’s AI Decisioning delivers instant, ROI-focused insights that scale effortlessly. It’s smart, affordable, and slots right into your stack—no fuss, just impact. Combined with our Engagement Hub, real-time decisioning ensures customer journeys remain agile and responsive, adapting based on live behaviours and signals across every touchpoint. From abandoned carts to billing alerts, Pendula reacts when it matters most.

AI Decisioning

Smash Data Silos

Revolutionise the way you unify and activate your customer data

Do more with the data you already have access to – and activate customer journeys in seconds. Avoid integration costs and complexities with a simple and reliable data upload. Pendula’s customer engagement platform transforms dormant data into action, unlocking real-time personalisation without the need for heavy IT lifting. With scalable automation and dynamic targeting built into our Workflow Studio, you can engage smarter across every lifecycle stage.

customer data suite

Trusted by marketing and CX teams to deliver results.

Join the brands using Pendula to create conversations customers love. From fast-moving retailers to essential service providers, Pendula delivers the flexibility and performance teams need to stand out in an attention-starved world. Explore what’s possible with an engagement hub, crafted for the realities of modern customer experience.

"Pendula's user-friendly flow builder, diverse data suites, and regular updates make it invaluable. They help us at automating operational tasks, enhancing lead generation, and fostering better customer engagement."

Raucheen S., Head of Customer Lifecycle

26%

increase in share of customers using multiple services

2%

reduction of churn rates

read all success stories

"Pendula took the burden off our shoulders—automating business process and streamlining workflows so we could manage customer communications effortlessly. It’s given us the breathing room to focus on delivering exceptional care to our clients."

Simon B., Chief Information Officer

43%

reply rate for nurture comms

20%

increase in survey responses

read all success stories

“We deal with a lot of interactions which are short and quick transactions through automation, it’s allowed messages to be continually sent without the consultant needing to take a look at the record.”

Wei T., co-foundeR

37%

in inbound call volumes for consultants

30%

reduction in average inbound call-time

read all success stories

“Email and phone calls weren’t getting us the results we needed, but many students have mobile phones. So if you want to get in touch with them, you send them an SMS, they write back with a text, it’s pretty engaging and in real-time.”

Jenna B., Chief executive officer

82%

login rates from students on a monthly basis

35%

increase in active users for new enrolments within the first 7 days

read all success stories

How we help

Proven results to deliver value quickly and consistently

boost revenue

64%

increase in upsells per user

Grow Loyalty

25%

decrease in churn rates

Optimise Onboarding

50%

decrease in supports calls

Elevate Experiences

69%

increase in customer satisfaction

Hear what our customers have to say

g2 badge - high performer spring 2025 asia pacific

4.5 star rating

5 star rating

view all g2 reviews

Pendula resources

guide

SMS swing guide: 15+ use cases to set your campaigns in motion

view now

webinar

Practical AI: Where and how does it fit in your customer journey?

watch now

blog

AI Agents vs. Chatbots: What’s the difference?

FAQs

It’s time to elevate your customer engagement strategy

With Pendula, customer engagement isn’t just a function — it’s a competitive advantage. Our next-generation platform empowers your business to deliver personalised, dynamic experiences that drive loyalty and growth.  

Start your journey with Pendula today. Let’s redefine how you connect with your customers and set a new standard for engagement excellence.

get started

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This is Pendula

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Next-gen Customer Engagement

Powering engagement for leading brands

Engage smarter, scale faster.

Agentic AI

Supercharge your business with AI Agents

Limitless Integrations

Break down data silos and build next-level user journeys

Multi-channel Messaging

Engage customers their way, across any channel

Journey Orchestration

Automate conversations with a no-code builder made for marketers

Pendula AI

Real-time decisions, for real-time results

Smash Data Silos

Revolutionise the way you unify and activate your customer data

Trusted by marketing and CX teams to deliver results.

drive growth

Scale Support

Reduce Workload

Increase Engagement

"Pendula's user-friendly flow builder, diverse data suites, and regular updates make it invaluable. They help us at automating operational tasks, enhancing lead generation, and fostering better customer engagement."

Raucheen S., Head of Customer Lifecycle

26%

increase in share of customers using multiple services

2%

reduction of churn rates

"Pendula took the burden off our shoulders—automating business process and streamlining workflows so we could manage customer communications effortlessly. It’s given us the breathing room to focus on delivering exceptional care to our clients."

Simon B., Chief Information Officer

43%

reply rate for nurture comms

20%

increase in survey responses

“We deal with a lot of interactions which are short and quick transactions ­through automation, it’s allowed messages to be continually sent without the consultant needing to take a look at the record.”

Wei T., co-foundeR

37%

in inbound call volumes for consultants

30%

reduction in average inbound call-time

“Email and phone calls weren’t getting us the results we needed, but many students have mobile phones. So if you want to get in touch with them, you send them an SMS, they write back with a text, it’s pretty engaging and in real-time.”

Jenna B., Chief executive officer

82%

login rates from students on a monthly basis

35%

increase in active users for new enrolments within the first 7 days

How we help

boost revenue

64%

increase in upsells per user

Grow Loyalty

25%

decrease in churn rates

Optimise Onboarding

50%

decrease in supports calls

Elevate Experiences

69%

increase in customer satisfaction

Hear what our customers have to say

4.5 star rating

5 star rating

Pendula resources

guide

SMS swing guide: 15+ use cases to set your campaigns in motion

webinar

Practical AI: Where and how does it fit in your customer journey?

blog

AI Agents vs. Chatbots: What’s the difference?

FAQs

What is a customer engagement platform?

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“We deal with a lot of interactions which are short and quick transactions through automation, it’s allowed messages to be continually sent without the consultant needing to take a look at the record.”