experience the pendula advantage

The customer engagement platform that actually engages

Discover why so many businesses choose Pendula for customer engagement. Turn broadcasts into conversations that drive retention and growth.

Powering growth for industry leaders

Organisations trust Pendula to transform customer relationships and drive measurable growth

228%

increase in student engagement

50%

decrease in customer service calls, thanks to streamlined support operations

44%

increase in upsells with multi-service plans

11 hrs

averaged saved per month in administration tasks

16%

increase in conversation rates

30%

decrease in inbound call times, thanks to improved operations

Powering engagement for leading brands

Why Pendula?

Discover why marketing and CX teams worldwide select Pendula as their preferred marketing automation platform for customer engagement.

Centralised customer communication for modern businesses

Unified customer engagement hub

Your customers don't think in channels—they think in conversations. Yet most customer engagement platforms force you to juggle separate SMS marketing tools, email systems, push notification services, and social media management. Pendula's marketing automation platform brings everything together in one intelligent hub.

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Two-way conversational marketing across all channels including SMS WhatsApp, email, and push notifications.

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Unified customer view displaying complete conversation history across all touchpoints.

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Real-time message routing connecting customers to the right team member instantly.

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Cross-channel journey orchestration following customers seamlessly across their preferred communication channels.

Explore Our Channels

Marketing Automation That Feels Personal, Not Robotic

AI that actually understands humans

Here's what we've learned from thousands of customer conversations: people can spot fake "personalisation" from a mile away. Adding someone's first name to a generic email isn't personalisation—it's lazy automation that actually hurts customer retention.

Pendula's AI is different. Instead of replacing human connection, it amplifies it. Our platform learns from your best customer interactions to make every future conversation better. It's like having your most intuitive team member available 24/7, but with the ability to have thousands of conversations simultaneously.

How our AI transforms customer engagement:

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Conversational AI agents that capture your brand voice and customer service philosophy.

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Predictive journey optimisation that adapts in real-time based on customer responses.

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Dynamic content generation that creates truly personalised messages at scale.

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Intelligent escalation that knows exactly when human intervention will make the difference.

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Continuous learning from every interaction to improve future customer experiences.

learn ALL about agents

Launch Campaigns in Hours, Not Months

Built for marketers, not developers

Remember when launching a simple email campaign required three meetings, two developers, and a minor miracle? Those days are over. Pendula's visual Experience & Workflow Studio puts the power back in marketers' hands, where it belongs.

Our no-code platform isn't just about dragging and dropping—it's about giving creative minds the tools to bring their best ideas to life without waiting for technical resources. Whether you're designing complex customer retention journeys or simple welcome sequences, everything is visual, intuitive, and surprisingly powerful.

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Visual journey builder that makes complex automation feel simple.

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Pre-built templates for common use cases (because why waste time reinventing the wheel).

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A/B testing built right in to optimise performance automatically.

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Same-day deployment from brilliant idea to live campaign.

see our workflow studio

Transform Dormant Customer Data into Intelligent Customer Engagement

Customer data activation

You’ve got rich customer data everywhere, but most sits unused. Pendula's customer engagement platform connects seamlessly to your existing systems—Salesforce, Zuora, HubSpot, and 80+ others—transforming dormant data into triggers for meaningful customer conversations.

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Simple CSV uplaods makes one-off campaign launching a breeze.

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Deep CRM integrations automatically syncing customer data across all business systems.

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Custom data mapping utilising any field from any system for personalised customer engagement.

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Event-based marketing automation triggered by purchases, support tickets, login behaviour, and more.

unlock your data

Enterprise-level Security with industry-leading Support

Scale without the worry

Growing businesses need customer engagement platforms that scale without compromising security or compliance. Pendula is built for enterprise requirements from the ground up, with security, reliability, and support that demanding organisations require.

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ISO 27001 and SOC2 Type 2 certified security and compliance meeting global standards.

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Dedicated customer success teams with deep market knowledge and support.

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Advanced user permissions and comprehensive audit trails meeting enterprise governance requirements.

see security page

"Pendula has enabled us to be able to send out automated and personalised SMS campaigns based on customer behaviour and different stages through the customer journey. So easy to use with their drag-and-drop functionality."

STEPH Collis, Head of marketing

"As a business, we'd come to the conclusion that we needed to be wowing our customers all the time, and Pendula is a tool that directly meets that need. It was a customer-driven initiative and we're seeing customer results."

brad hoyle, operational excellence manager

"Pendula is simply amazing: easy, highly customisable, and ready to connect to external platforms and CRMs. Support is always ready to jump into action quickly when we have any doubts. No issues!"

Leo Di muccio, Salesforce Administrator

“We chose to manage our customer engagement strategy with Pendula because the team weren't afraid to challenge us and our ideas, in order to better achieve our goals.”

Mark Fazio, Co-ceo

"Top notch customer service! Every time we had a question, our representative has been incredibly responsive and friendly. Plus, Pendula has proven to be a reliable and user-friendly platform, making it much easier to keep our customer communications organised and consistent."

Paula Tomovic, Salesforce Admin

"Pendula is a powerful engagement tool that has boosted our client communication effectiveness, ensuring the right message reaches the right audience at the perfect time, significantly improving our engagement rates."

monica Tolentino, Head of Client Experience

"Pendula is very reliable for timely customer communications and gives us the ability for two-way personal comms with agents. And if something isn't quite right, you know you'll be backed and supported in a timely manner by quality people. Peace of mind is important."