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WhatsApp Business Messaging

Engage customers on the world's most popular messaging platform

Transform customer experiences with rich, interactive WhatsApp conversations powered by Pendula's intelligent automation. Connect with over 2 billion users worldwide through their preferred channel.

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Dynamic Personalisation

Build hyper-personalised campaigns that resonate with your customers’ unique preferences and actions. Effortlessly build in recommendations, promotions, loyalty rewards, alerts, and more to drive engagement.

Two-way conversations

Enable real-time, personalised customer interactions with automated responses and intelligent routing to the right team members at the right time.

Seamless cross-channel integration

Create cohesive communication flows that move effortlessly between WhatsApp, SMS, email, and RCS—letting customers engage on their terms.
Drive Revenue and Engagement

Convert conversations into measurable business results

WhatsApp's 98% open rates and 60% response rates create unprecedented opportunities to connect with customers when it matters most. Pendula turns these moments into revenue-generating interactions with personalised offers, timely support, and friction-free purchasing experiences—all through the messaging app your customers already use daily.

Enhance Customer Experience

Create conversations that feel personal at any scale

Transform generic broadcasts into meaningful dialogues that adapt to each customer's needs. Pendula's WhatsApp integration combines rich customer data with intelligent automation to deliver the right message at the right moment. From appointment reminders to personalised recommendations, every interaction feels thoughtfully crafted—even when handling millions of conversations.

Streamline Operations

Automate processes while maintaining the human touch

Free your team from repetitive tasks while improving response times. Pendula's WhatsApp automation handles routine inquiries, appointment scheduling, and transaction updates, allowing your staff to focus on high-value interactions. With our Experience and Workflow Studio, you can orchestrate complex customer journeys that blend automated efficiency with human expertise exactly when needed.

Unify Customer Data

Create a complete view of every customer relationship

Connect WhatsApp conversations with your existing business systems through Pendula's 80+ integrations. Every customer interaction enriches their profile, creating a comprehensive view that spans channels and touchpoints. Use these insights to personalise future communications, identify opportunities, and create truly connected experiences that build lasting loyalty.

Check our FAQ

What is WhatsApp Business API and how does it differ from the free WhatsApp Business app?
How do I get started with WhatsApp on Pendula?
How does WhatsApp integrate with my other communication channels?
Can Pendula personalise WhatsApp messages for better customer engagement?
What are WhatsApp’s messaging limits, and how can Pendula help scale them?
What are the best practices for maintaining a good reputation on WhatsApp?

View our resources

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BLOG

How to use WhatsApp for marketing: Top strategies & campaign tips

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The evolution of omnichannel: Key marketing trends for 2025

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Harnessing the power of mobile channels: SMS, WhatsApp & Messenger with Pendula

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Want to launch fast with WhatsApp?

Talk to our team for a customer demo and start building high-impact WhatsApp messages today.

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Over 150M customer conversations have started with Pendula. Are you ready to start yours?

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