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Zipline rebrands as Pendula!

2 minute read
April 21, 2018
You will be hearing from our Pendula people from various departments on what makes Pendula a great place to work.
Meet Alex Pribula, Product Designer
Q. Tell us about your career journey at Pendula.
I started at Pendula while I was still doing my undergrad at USYD. I started off as a part-time Junior Designer, and found a real enjoyment in not only collaborating with our design team, but also getting to know the legends behind the Pendula product itself (engineers and product peeps!). And, although I graduated soon after starting my Pendula journey, I certainly haven’t stopped learning. My interest in product design was something that was nurtured and highly encouraged by Pendula, and I soon started working on the product as a Product Designer. It’s been a fantastic experience, and super rewarding when we get to celebrate our great wins as a team. I couldn’t ask for a better place to kickstart my career in product.
Q. What do you think makes Pendula a great place to work?
As corny as it sounds, I’ve never met a better bunch. I was afraid I had rose-colored glasses on in the beginning, especially directly comparing to uni groups… but they truly are fantastic people in and out of work and it makes my day to day (and even the bumps in the road!) super enjoyable. I also like playing with all of the dogs that come into the office. Definitely not biased because of that… no no…
Q. What's your favourite thing about coming to work?
We get to work together in a super cool spot in the heart of Surry Hills. It’s a fantastic location and there’s so much to do. Frequent team outings, after work drinks, lunches etc etc. Not only that, but I’ve also had the opportunity on multiple occasions to travel to our Brisbane office to work on product directly with our awesome engineering team. It’s always a great day coming in to the Pendula office!
Meet Rowan Train, Solutions Consultant
Q. Tell us about your career journey at Pendula.
I joined Pendula almost 4 years ago in a different role I am in today. As part of a smaller team then, I was exposed to many different tasks within the company and with the ongoing support of our executive team have been able to transition roles more than once to different departments within the company. I have more recently joined the Sales team and am very happily working alongside some very experienced salespeople. It has been an ever changing journey and I'm grateful for the leadership team supporting me as I've changed positions as the company has grown and our needs have changed.
Q. What do you think makes Pendula a great place to work?
We are fortunate to have a team of very hard working and intelligent people. We're also good friends, so everybody is willing to help one another out without expecting anything in return. I would say that everyone in the company is approachable and especially the Executive team are always willing to take time and listen to all levels of the staff. There are no egos in the company and I think that really shows when we all get together, we always produce great work and have a good time.
Q. What's your favourite thing about coming to work?
For me personally, I'm always keen to learn something new. So I really enjoy coming in to work because it gives me a chance to see how others solve their day to day problems and I'll always take something out of that.

Today, we are sad to farewell our original Zipline brand, and excited to announce the launch of our new brand and name. Zipline has served us well since the beginning of the business, but we’re looking forward to the future … as Pendula!

When Alex Colvin CEO, and Yasuyuki Ogi CTO, founded the company, Zipline was reflective of the nature of the product at the time—one-way communication, A to B. The business and products have evolved dramatically since that time and with new offerings in the pipeline the name is no longer is representative of what we actually do.

We have developed a product which is not only solving customer communication problems now—it has great potential to innovate even more in the customer conversational messaging space.

It’s that exciting potential of our product that has us looking forward. When we picture the future, we see a company that needs a name that reflects our vision. A rebrand will help us to carve out a unique and memorable space in the rapidly growing and highly competitive global technology market.

For those that are interested, we went through a fairly exhaustive process to arrive at the name Pendula. It is a real word—in fact, it is the plural of ‘Pendulum’, and as our product has evolved from it’s early stages to now support two-way communication (sending many things back and forth!) we wanted the name to reflect this, and be unique and memorable. It’s been a big team effort, and something we’re proud to share with everyone and take forward.

Apart from the name, we are still very much the same. Our product, service, responsive and enthusiastic support, and vision for better customer experience will continue as it has always done. You will notice that we have rolled out the name and brand changes across our website social media pages, and email accounts.

Follow us here, on Twitter and on LinkedIn for updates and news as we push forward as Pendula, and thanks for your feedback and support!

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