Sydney, Australia – Pendula, the Australian customer engagement pioneer, today announced its strategic acquisition by Smart Communications, a leading technology company focused on helping highly-regulated organisations engage in more meaningful customer conversations. The transaction, completed for an undisclosed sum, represents a landmark achievement for Australian technology innovation and strengthens Pendula’s role within Smart Communications’ broader global expansion strategy.
Strategic acquisition accelerates global AI innovation
Smart Communications selected Pendula for its proven ability to deliver AI-driven, personalised customer conversations and orchestration at scale. Pendula, which powers smarter customer interactions across telecommunications, non-profit organisations, utilities, healthcare, and financial services, will anchor Smart Communications’ next generation of intelligent automation capabilities within its Conversation Cloud™ platform.
This acquisition combines Pendula’s proven technology with Smart Communications’ global infrastructure supporting over 700 regulated enterprises worldwide. It represents the largest of its kind for an Australian marketing automation platform and strengthens Smart Communications’ position as the global leader in customer conversations.
Founded in Sydney in 2017, Pendula has grown from serving local SMEs to becoming a trusted partner for Australia’s largest enterprises, with successful expansion into the UK, Europe, and Southeast Asia. Its rapid rise has been supported by leading Australian venture capital firms EVP, MA Financial, and SecondQuarter.
Pendula’s achievements have been driven by an exceptional leadership team that has built market-leading AI technology, expanded internationally, and established the company as a recognised leader in customer engagement automation.
Statements from leadership
Alex Colvin, Founder & CEO of Pendula: "Over the past several years, we've forged a successful and collaborative partnership with Smart Communications, united by a shared vision to transform customer communication at scale. Becoming part of the Smart Communications family is a natural next step, and an incredible opportunity to scale our impact even further. It's also a proud moment to see Australian-born technology at the forefront of this global transformation."
Leigh Segall, CEO of Smart Communications “ We are pleased to welcome Pendula to Smart Communications, uniting complementary strengths to drive innovation and deliver greater value to customers worldwide. Their agility, innovation, and proven expertise in delivering personalised customer conversations align seamlessly with our vision to transform customer engagement on a global scale. This acquisition broadens our global footprint, deepens our presence in Asia-Pacific, and enhances our capabilities to deliver industry-leading, AI-driven customer experiences to organisations worldwide.”
About Pendula
Founded in Sydney, Australia in 2017, Pendula is a leading SaaS provider specialising in customer engagement and orchestration. Pendula powers personalised, proactive conversations that drive retention, growth, and customer loyalty at scale, trusted by hundreds of leading brands across Australia, Europe and the United States.
About Smart Communications
Smart Communications is the trusted choice for regulated enterprises looking to modernize complex processes and connect with customers in the moments that matter most. Its Conversation Cloud™ platform powers frictionless, compliant, digital-first experiences through omnichannel communications, intelligent orchestration, secure data capture, and digital archival. More than 700 enterprises worldwide—including Zurich Insurance, Priority Health, The Pacific Financial Group, and The Bancorp—rely on Smart Communications to reduce compliance risk, boost operational efficiency, lower costs, and accelerate digital transformation. In 2025, the company was acquired by Cinven, a global private equity firm, to accelerate international expansion and further scale its platform in regulated markets.
Today, with over 30 pre-built connectors, Smart Communications integrates seamlessly with trusted enterprise systems including Salesforce, AWS, Guidewire, DuckCreek, OneSpan, and Pega, and powers more than 60 billion mission-critical customer conversations each year.
For more information, visit www.smartcommunications.com.
Media Contacts
Red Lorry Yellow Lorry
(on behalf of Smart Communications)
Alex Jafarzadeh
Tel. +1 (617) 608-8852
Email. smartcommunications@rlyl.com
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