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Pendula doubling its local team, and expanding to the US

4 minute read
February 18, 2019
You will be hearing from our Pendula people from various departments on what makes Pendula a great place to work.
Meet Alex Pribula, Product Designer
Q. Tell us about your career journey at Pendula.

I started at Pendula while I was still doing my undergrad at USYD. I started off as a part-time Junior Designer, and found a real enjoyment in not only collaborating with our design team, but also getting to know the legends behind the Pendula product itself (engineers and product peeps!). And, although I graduated soon after starting my Pendula journey, I certainly haven’t stopped learning. My interest in product design was something that was nurtured and highly encouraged by Pendula, and I soon started working on the product as a Product Designer. It’s been a fantastic experience, and super rewarding when we get to celebrate our great wins as a team. I couldn’t ask for a better place to kickstart my career in product.

Q. What do you think makes Pendula a great place to work?

As corny as it sounds, I’ve never met a better bunch. I was afraid I had rose-colored glasses on in the beginning, especially directly comparing to uni groups… but they truly are fantastic people in and out of work and it makes my day to day (and even the bumps in the road!) super enjoyable. I also like playing with all of the dogs that come into the office. Definitely not biased because of that… no no…

Q. What's your favourite thing about coming to work?

We get to work together in a super cool spot in the heart of Surry Hills. It’s a fantastic location and there’s so much to do. Frequent team outings, after work drinks, lunches etc etc. Not only that, but I’ve also had the opportunity on multiple occasions to travel to our Brisbane office to work on product directly with our awesome engineering team. It’s always a great day coming in to the Pendula office!

Meet Rowan Train, Solutions Consultant
Q. Tell us about your career journey at Pendula.

I joined Pendula almost 4 years ago in a different role I am in today. As part of a smaller team then, I was exposed to many different tasks within the company and with the ongoing support of our executive team have been able to transition roles more than once to different departments within the company. I have more recently joined the Sales team and am very happily working alongside some very experienced salespeople. It has been an ever changing journey and I'm grateful for the leadership team supporting me as I've changed positions as the company has grown and our needs have changed.

Q. What do you think makes Pendula a great place to work?

We are fortunate to have a team of very hard working and intelligent people. We're also good friends, so everybody is willing to help one another out without expecting anything in return. I would say that everyone in the company is approachable and especially the Executive team are always willing to take time and listen to all levels of the staff. There are no egos in the company and I think that really shows when we all get together, we always produce great work and have a good time.

Q. What's your favourite thing about coming to work?

For me personally, I'm always keen to learn something new. So I really enjoy coming in to work because it gives me a chance to see how others solve their day to day problems and I'll always take something out of that.

Australian technology start-up Pendula will extend its operations to the US and UK and more than double in size in 2019, following a $3.5 million capital raise to expand the business and escalate its go-to-market strategy.

Pendula, which launched in mid-2017, is a unique technology solution which can be adopted by any business using Salesforce or Zuora to make it much easier for customers to interact with their service providers, and for those companies to provide a much more seamless, simple and pain-free customer experience.

The business impact of applying this technology includes immediate and sustainable improvements to customer satisfaction and retention, and significantly faster and lower-cost development, launch and take-up of new products and services. Critically, Pendula clients have reported that using the technology removes the need for call centre staff on up to 80-90 per cent of customer interactions.

With Energy Australia, LendLease, Navitas, Australian Computer Society, OVO, Providr, Hit 100 and Wildlife Victoria among the 50-plus companies subscribed to the platform, Pendula is ready to take the now-proven technology to potential clients in the US, UK and Asia.

“We’ve been watching Pendula for more than a year, as they developed and proved the platform as a solution that fills a gap for businesses. This addresses problems any business faces when trying to communicate with their customers, by bringing a similar level of automation that revolutionised the marketing sector,”
EVP investment director Justin Lipman, who led the Pendula capital raise

“EVP likes B2B subscription opportunities that change how client businesses operate. We spent a lot of time speaking with Pendula’s customers during our due diligence to map out how they used the technology.

“These customers told us that Pendula had changed how they do business, to the point where they can’t live without it. It was clear Pendula is solving genuine business problems, and making those businesses more cost-effective and competitive at the same time.”

With the capital raise completed, Pendula will increase its team to a combined software engineer, client service and sales team of 45 across Sydney and Brisbane between now and October 2019, up from a current team of 20. It will also establish a permanent sales presence in the US to escalate efforts to sign on clients in the US and UK over the next 12 months.

“Pendula’s biggest opportunity to scale is the US market. This capital raise gives us the momentum we need to capitalise on that opportunity faster,”
Alex Colvin, founder and CEO of Pendula

“The business problems we’re addressing are universal. It doesn’t matter who your customers are or what product or service you’re providing, the fact is that the more customers you have, the harder it is to engage with them in a way that satisfies their needs.

“Our software addresses this by making interaction and problem-solving with customers simple for customers in a way that defines the relationship between company and customer and makes it a positive experience. It uses a company’s existing communication platforms – email, SMS and social – and aligns the communication and record-keeping across the many departments even the simplest of business models need in order to sign, service and communicate with their customers.

“We have more than 50 clients in Australia, some of which number among the biggest companies in the Country. Upscaling the operation will mean we can continue to grow here and build our international client base, while continuing to evolve the platform,” Alex said.

Alex Colvin

Chief Executive Officer