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Key Date communications

Birthday Celebration

This template can be used for wishing a student a happy birthday from your institution. To support this template you may need to create an additional field in your data source, which continually calculates the *next birthday (each year) of a student based on their date of birth.

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Setup guide

To apply this template in Pendula, simply select a scheduled flow and set this to run on a daily basis. We generally recommend a time between 9am-12pm. This means that when it is triggered to run, it will send to all client records based on the criteria specified below:

  • To ensure the communication goes out on the day of their birthday set the *Next Birthday date to <selector>equals<selector> today. Set these using date formulas such as <selector>TODAY()<selector>
  • For more information on Date Formulas, please see this article in the Pendula Help centre.
  • Student Status <selector>equals<selector> 'current' or 'active'

What's the difference?

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  • Send birthday celebration
Conversation
  • Send birthday celebration
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Suggested copy

Outbound SMS

Suggested Copy:

Hi {{FirstName}}, {{OrganisationName}} would like to wish you a very happy birthday for today! We hope you have a wonderful day 🙂

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