Customer Engagement 101: How to Retain, Engage and Delight the Modern Customer

Customer Engagement 101: How to Retain, Engage and Delight the Modern Customer

2024, dubbed the "Year of the Customer," is a critical time for businesses to deepen customer relationships amid economic downturns and technological shifts like Generative AI. This guide offers practical insights and strategies to build loyalty and ensure sustainable success in an uncertain landscape.

• Explores the importance of customer engagement during economic, social, and technological disruptions
• Provides key metrics to measure and optimise business investment for better profitability
• Includes real-life examples of effective and ineffective customer retention strategies from top brands
• Offers actionable advice to strengthen customer relationships and future-proof your business

Who it’s for:

• Business leaders and managers aiming to boost customer loyalty and retention
• Marketers and strategists seeking to navigate 2024’s challenges and opportunities
• Companies looking to balance technological innovation, like Generative AI, with a human-centric approach